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Terrebonne Parish Branding

Parish President Gordon E. Dove


Brand Attributes

The following are key features and experiences that illustrate the advantages of what is distinctive about Terrebonne Parish. These features should receive greatest prominence in brochures, advertising, web sites, sales materials, etc. where appropriate. Some may be emphasized more than others depending upon the target audience and the objectives that are being addressed. They will also influence the choice of supporting words, emotional benefits, and images.

Leading Attributes

  • Swamp/Bayou Experiences: nature, wildlife, waterways, boating, scenic byways, birding, wetlands
  • Abundant Fishing: Fish camps, charters, year-round, redfish, speckled trout

Supporting Attributes

  • Bayou Culture: Cajun/Southern hospitality, music, food, water-based lifestyle, joie de vivre, history
  • Events: Festivals, celebrations, Mardi Gras, concerts, shows
  • Climate: Mild climate, sunshine


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